With up to half of new customers being attracted to businesses because of an outdoor sign, you can't afford to make mistakes when it comes to big advertising decisions. However, with all of the different shapes, sizes, and types of signs available, it can be hard to decide what you need. Here are two things to think about before choosing a new outdoor sign, so that you can make your marketing dollars count.
1: Size and Location
One of the first decisions that you will be required to make when you start working with a sign company is the size and location of your new sign. Because larger signs in convenient places tend to be more expensive, many business owners decide to sacrifice functionality for price. Unfortunately, a sign that is hard to spot or text that is too small to read might render your sign ineffective.
To help you to choose an appropriate size, try to think of your location from the perspective of a potential customer. Drive on the roads near your business, and take the time to carefully analyze the orientation of your building. Think about things like the distance between the customer and your building, and remember that any sign would need to be large enough to be easily read in seconds.
If your place is tucked away in a difficult-to-find spot, consider installing multiple outdoor signs around your building. For example, if a main road runs behind your building but you normally advertise in the front, consider putting lit signs in both places. Although large or additional signs might cost you a little extra, the more visible your company is, the easier it will be for new customers to find your place.
After you know how large of a sign you need and where you want to put it, you need to think about which type of sign will help you to accomplish your advertising goals. Here are a few different options that you can choose from.
- Building Letters: By working with a sign company, you can have large, durable, brightly-lit letters made that can be attached to the side of your building. Not only do letters look highly professional, but they can even be customized to match your company logo or favorite font.
- Lit Marquis: If you want to share the cost of your signage with other business owners in the area, consider asking everyone to chip in for a lit marquis. These large signs have spots for multiple businesses to put their logos, so that customers can easily see what your business park has to offer.
- LED Displays: Do you like the idea of changing your advertising message from day to day? If you want a way to show off new products or adjust prices frequently, consider investing in a sign that incorporates an LED display. These computerized signs are highly effective, and because they can be changed whenever you want, the price-per-view tends to be much lower than other advertising mediums.
- Blade Signs: If you rent your business location, your landlord might only allow certain types of signs to be hung or displayed around the building. However, blade signs are a subtle yet high-end alternative to loud advertising that might appeal to even the most conservative property owner. Blade signs are usually flat and hung under the eaves around your building, which might allow you to show off your company logo without breaking the rules.
To choose the best sign for your business, look for a sign that you can afford, that customers would be able to read, and that won't get you evicted from your location. It might seem like a difficult decision, but the right sign will help you to develop your brand with the public and look more professional. For more information, contact a company like Best Neon Sign Company.